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| GOL Transportes Aereos | | Annual revenues: | $2,713m | | Annual operating profit: | -$19m | | Annual net profit: | $42m | | Operating profit margin: | -1% |
(Figures are from the period of JAN07-DEC07 in U.S. dollars.)
| Fleet: | | | Type | Number in Fleet | | B737-300 | 9 | | B737-700 | 27 | | B737-800 | 45 | |
For more detailed fleet information, visit www.ch-aviation.ch
Strengths and opportunities: - Low costs
- Brazil a large economy with vast distances between cities and almost 200m people
- Competes at home with just one other major airline (TAM)
- Able to attract many first-time fliers with low-fares, as well as business travelers with high yields
- Strong record of profitbility
- Managed to keep Varig out of competitors' hands; didn't want to see LAN get hold of it
Weaknesses and threats: - Brazil's poor aviation infrastructure
- Varig operation has turned profitable GOL into a loss-maker; price to keep it away from competitors may have been too steep
- New airline Azul, backed by David Neeleman, coming soon
Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
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