Airline Weekly | International : Analytical : Essential

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Kingfisher/Deccan

Strengths and opportunities:
- Reputation for good customer service
- Recognizable brand name
- Backed by owners with deep pockets; will not run out of capital anytime soon
- Ambitious plans to fly internationally
- India's growing economy and rising incomes
- Charismatic chairman

Weaknesses and threats:
- Has quite a few expensive widebodies on order, including A380s
- Synergies with Air Deccan not obvious; can it simultaneously offer two distinct types of service with two brands?
- Hasn't proved it can make money
- Tough competition from more established Jet Airways
- India's inadequate aviation infrastructure
- High fuel taxes in India

Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.

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