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Korean Air

Annual revenues: $9,444m
Annual operating profit: $683m
Annual net profit: $320m
Operating profit margin: 7%




(Figures are from the period of JAN07-DEC07 in U.S. dollars.)

Fleet:
Type Number in Fleet
A300-600R 10
A330-200 3
A330-300 16
A380-800 2
B737-800 16
B737-900 16
B747-400 45
B777-200 18
B777-300 4












For more detailed fleet information, visit www.ch-aviation.ch

Strengths and opportunities:
- Seoul ideally situated as a gateway to China
- Many ethnic Koreans living and working in China
- Korean economy benefiting from proximity to China and Japan
- Large numbers of Koreans living and studying in the U.S.; large U.S. military presence in S. Korea
- Large outbound tourist market; Jeju island a big domestic tourist spot
- Managed to shake its reputation for poor safety; now building global brand recognition
- Has both A380s and B787s on order
- Recent record of solid profitability
- Key SkyTeam member
- One of the largest cargo operations in the world; Korean economy highly export oriented
- North Korea will eventually open and provide new opportunities to South Korean carriers

Weaknesses and threats:
- Low-cost competition may come soon
- Asiana a tough competitor
- Chinese rivals have lower costs
- Seoul a much smaller local market than Tokyo, Beijing and Shanghai
- Strong unions
- High-speed trains depressing domestic traffic

Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
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