 |
| Northwest Airlines |
| Annual revenues: | $12,528m | | Annual operating profit: | $1,104m | | Annual net profit: | $542m | | Operating profit margin: | 9% |
(Figures are from the period of JAN07-DEC07 in U.S. dollars.)
| Fleet: | | | Type | Number in Fleet | | A319-100 | 57 | | A320-200 | 73 | | A330-200 | 11 | | A330-300 | 21 | | B747-200 | 16 | | B747-400 | 16 | | B757-200 | 55 | | B757-300 | 16 | | B787-800 | 3 | | DC-9-30 | 36 | | DC-9-40 | 10 | | DC-9-50 | 34 | |
For more detailed fleet information, visit www.ch-aviation.ch
Strengths and opportunities:
- Merging with Delta
- Used bankruptcy to hammer down costs even more than most legacy competitors
- New B787s and 70-seat RJs on the way
- Great network to Asia with incumbent Tokyo rights
- Lucrative long-time joint venture with KLM across the Atlantic; also a member of SkyTeam
- Least exposed to LCCs among U.S. legacy carriers; controls "heartland" markets
- Minneapolis a good east-west hub; captures demand from LCC-light northwest region of U.S.
- Lowering distribution costs
Weaknesses and threats:
- History of toxic labor relations; may infect Delta as well
- Weak in Latin America and the southern U.S.
- Detroit the second best midwest hub in the U.S. but it ain't Chicago; depends on sickly auto business
- Memphis hub suffers from small local population and relatively low incomes
- Many of its workers earning at high ends of the seniority-based wage scales
- Operates in many bad weather airports prone to delay
- Managed to keep Midwest Airlines away from AirTran but it's now a financial drain
Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
|
|
|
|
|
------ advertisements ------ 
|
|
