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| AirTran Airways | | Annual revenues: | $2,310m | | Annual operating profit: | $138m | | Annual net profit: | $56m | | Operating profit margin: | 6% |
(Figures are from the period of JAN07-DEC07 in U.S. dollars.)
| Fleet: | | | Type | Number in Fleet | | B717-200 | 87 | | B737-700 | 56 | |
For more detailed fleet information, visit www.ch-aviation.ch
Strengths and opportunities: - Low cost structure comparable with that of Southwest
- Excellent record of profitability, if not always high margins
- Strong in Atlanta, arguably the world's greatest hub
- Benefited from a long history of ineptitude at rival Delta
- Bought new B737-700s for low price at the bottom of the aircraft market; also operates B717s
- Only major airline to offer business class on all of its flights (legacies don't on many of their regional flights)
Weaknesses and threats: - Delta out of bankruptcy and under new management; pricing seems to have become more aggressive
- Heavily exposed to ultra-competitive Northeast-Florida market
- Growth prospects questionable following failure to seize Midwest Airlines
- Limited presence in western half of U.S.
- Balance sheet may be a concern; trying to raise new capital
Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
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