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| Frontier Airlines | | Annual revenues: | $1,333m | | Annual operating profit: | $5m | | Annual net profit: | -$32m | | Operating profit margin: | 0% |
(Figures are from the period of JAN07-DEC07 in U.S. dollars.)
| Fleet: | | | Type | Number in Fleet | | A318-100 | 11 | | A319-100 | 47 | | A320-200 | 2 | |
For more detailed fleet information, visit www.ch-aviation.ch
Strengths and opportunities: - Loyal customer following in Denver; big presence in Mexico
- Popular advertising campaign
- Denver now the fourth busiest airport in the U.S.
- Limited marketing partnership with AirTran
- Lowered its costs in bankruptcy
- Benefitting from capacity downsizing by United
Weaknesses and threats: - Bankruptcy filing highlights that it is locked in a difficult fight with United and Southwest in Denver, where it is overly exposed
- History of backtracking on non-Denver route decisions (i.e., LAX-SFO, LAX-MSP)
- Has creditors, like Republic Airways, that want to keep it alive
Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
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