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| British Airways |
| Annual revenues: | $17,108m | | Annual operating profit: | $1,439m | | Annual net profit: | $1,012m | | Operating profit margin: | 8% |
(Figures are from the period of JAN07-DEC07 in U.S. dollars.)
| Fleet: | | | Type | Number in Fleet | | A319-100 | 33 | | A320-200 | 35 | | A321-200 | 11 | | B737-300 | 5 | | B737-400 | 19 | | B737-500 | 9 | | B747-400 | 57 | | B757-200 | 13 | | B767-300 | 21 | | B777-200 | 46 | |
For more detailed fleet information, visit www.ch-aviation.ch
Strengths and opportunities:
- Strong global network; extremely strong in the giant U.S. market
- Many ex U.K. colonies like the U.S., India, South Africa and Australia retain commercial and cultural links, fostering air traffic
- London one of the most important cities in the world for international commerce; generates a lot of premium traffic
- London Heathrow seat supply artificially constrained by lack of space; boosts fares
- London a huge tourist attraction, especially for Americans
- London home to immigrants from around the world
- Key oneworld alliance member; particularly close links with Qantas; hopes to form joint venture with America and Iberia
- New Terminal at London Heathrow will eventually be an improvement, initial teething issues notwithstanding
- Managed to restucture shorthaul operations to coexist with LCC threat; most of its revenues now longhaul
- New-generation planes on the way
Weaknesses and threats:
- London Heathrow hyper-congested and ultra-crowded; passengers like its location and flight offerings but loathe its inconveniences
- More competition at London Heathrow following E.U.-U.S. open skies
- Environmental activists in the U.K. targeting airlines; managed to successfully increase departure taxes
- Dependent on just one hub unlike main rivals Air France/KLM and Lufthansa
- Tough competition from Virgin Atlantic
- Lufthansa may enter Heathrow in a big way by excersizing its options to buy bmi
- New OpenSkies unit going head to head with Air France/KLM at its hubs
- Might never see the airline foreign ownership liberalization it so badly wants
Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
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