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easyJet

Annual revenues: $3,667m
Annual operating profit: $401m
Annual net profit: $315m
Operating profit margin: 11%




(Figures are from the period of OCT06-SEP07 in U.S. dollars.)

Fleet:
Type Number in Fleet
A319-100 135
A320-200 9
A321-200 7
B737-700 30







For more detailed fleet information, visit www.ch-aviation.ch

Strengths and opportunities:
- Low costs and long record of success
- Strong and recognizable brand name
- Able to avoid overexposure to Ryanair by focusing on convenient airports
- Business model works even at higher-cost airports because of higher yields
- Received great airplane deal from Airbus shortly after 9/11
- Lots of growth opportunities, including markets beyond the E.U. like North Africa and the ex U.S.S.R.
- Generates substantial amount of revenue from ancillary sources

Weaknesses and threats:
- Airport costs rising
- Environmentalists campaigning to limit shorthaul flights
- Success overshadowed by Ryanair, which produces higher margins

Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.

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