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| easyJet | | Annual revenues: | $3,667m | | Annual operating profit: | $401m | | Annual net profit: | $315m | | Operating profit margin: | 11% |
(Figures are from the period of OCT06-SEP07 in U.S. dollars.)
| Fleet: | | | Type | Number in Fleet | | A319-100 | 135 | | A320-200 | 9 | | A321-200 | 7 | | B737-700 | 30 | |
For more detailed fleet information, visit www.ch-aviation.ch
Strengths and opportunities: - Low costs and long record of success
- Strong and recognizable brand name
- Able to avoid overexposure to Ryanair by focusing on convenient airports
- Business model works even at higher-cost airports because of higher yields
- Received great airplane deal from Airbus shortly after 9/11
- Lots of growth opportunities, including markets beyond the E.U. like North Africa and the ex U.S.S.R.
- Generates substantial amount of revenue from ancillary sources
Weaknesses and threats: - Airport costs rising
- Environmentalists campaigning to limit shorthaul flights
- Success overshadowed by Ryanair, which produces higher margins
Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
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