Airline Weekly | International : Analytical : Essential

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bmi british midland

Annual revenues:	$2,046m
Annual operating profit:	n/am
Annual net profit:	$19m
Operating profit margin:	n/a

(Figures are from the period of JAN07-DEC07 in U.S. dollars.)

Fleet:
Type	Number in Fleet
A319-100	11
A320-200	11
A321-200	8
A330-200	3
B757-200	2

For more detailed fleet information, visit www.ch-aviation.ch

Strengths and opportunities:
- Holds lots of valuable slots at London Heathrow (number two behind BA)
- Could easily find a merger partner like Virgin Atlantic or Lufthansa if it wants one
- Tapping emerging markets without much competition following purchase of British Mediterranean
- Covers some competitive shorthaul markets with low-fare unit bmibaby
- Member of the Star Alliance

Weaknesses and threats:
- Not much longhaul exposure
- Record of profitability not particularly solid
- Could not make some markets like India work
- Abandoned plans to expand in the U.S., even after open skies agreement
- Faces political and security risks in many of its off-the-beaten-path markets

Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.

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