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| Brussels Airlines | | Annual revenues: | $1,222m | | Annual operating profit: | $20m | | Annual net profit: | $19m | | Operating profit margin: | 2% |
(Figures are from the period of JAN06-DEC06 in U.S. dollars.)
| Fleet: | | | Type | Number in Fleet | | A319-100 | 4 | | A330-300 | 4 | | ARJ100 | 12 | | ARJ85 | 14 | | B.146-200 | 4 | | B737-300 | 5 | | B737-400 | 6 | |
For more detailed fleet information, visit www.ch-aviation.ch
Strengths and opportunities: - Network boosted by flights to Belgium's ex colonies in Africa
- Merger with Virgin Express eliminates a competitor
- Brussels, though relatively small, benefits from its status as E.U. capital; many eurocrats fly in and out
- Managing to generate modest profits
- Has parternship with India's Jet Airways, which uses Brussels as a hub
Weaknesses and threats: - Not much longhaul potential beyond Africa
- Shorthaul routes exposed to LCCs
- Might not have the scale to survive against consolidating giants; might not be a terribly attractive merger partner itself
Financial data is sourced from company reports. The strengths and weaknesses are based on an analysis by Airline Weekly's editors. Information provided on airlineweekly.com is for general informational purposes only and should not be construed as investment advice.
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